The greatest opportunities for commercial growth & societal impact come from
creating
new markets
Market creation is business at its best, but
less than 1% of ventures reach sustained profitability, while burning through cash in the process
The Market Creators Lab (MCL) is a membership-based organization founded in 2024 to progress a new science of market creation and to advance Integrative Venture Engineering—a discipline that solves the unique profitability and cashflow challenges of market creation
Integrative Venture Engineering
The world’s first discipline for market creating ventures
IVE is a systems engineering-based venture building discipline developed over two decades of applied research led by Cornell University.
As a market creation discipline, IVE offers the potential to create a step-change in a venture’s chance of reaching sustained profits, while minimizing the investment required. IVE significantly improves outcomes across the entire venture building ecosystem—from investor and corporate due diligence, to venture concepting and prototyping, to innovation management and commercialization.
Founding Partners
The MCL is a collaboration between:
Half-Solved
VENTURE Engineering & Design
Experts in market creation, Half-Solved uses Integrative Venture Engineering to build market creating ventures and help others do the same.
Cornell University
Center for Sustainable Global Enterprise
A center for applied research, learning and practice, around developing market-based solutions to social and environmental challenges.
International Council on Systems Engineering
Integrative VEnture Engineering Working GrouP
Advancing and disseminating the theory and practice of applying systems engineering to new venture creation.